Piper Sandler’s Semi-Annual Generation Z Survey of American teens shows Nike as top footwear and apparel brand of choice. Coach, Michael Kors and Lululemon also score high.
Now in its 43rd year, the survey highlights discretionary spending trends and brand preferences from 7,100 teens across 44 U.S. states with an average age of 16.2 years.
“Our Spring survey showed an acceleration in overall teen spending, up 9 percent on last year. Of note, females continue to lead the growth in not only fashion spending (clothing +15 percent, footwear +16 percent), but also continue to lead in the shift to digital with 95 percent of upper-income females shopping online vs 91 percent of males,” said Nicole Miller Regan, senior research analyst.
Additionally, the core beauty wallet (cosmetics, skincare, fragrance) stood at 264 dollars, up 10 percent, led by fragrance (up 33 percent YOY). Female teens everyday use of makeup also continues to trend upward.